In 2005, Mr. Jean-Marc BOURNAIS, a developer in the Touraine region, decided to refocus his business on the promotion/construction of tourist residences, and launched the Relais du Plessis project in Richelieu, Indre-et-Loire. Mr. Bournais soon called on his two sons, who brought him invaluable knowledge of management, marketing strategy and business development.
The "Terres de France" Concept
Groupe Terres de FranceTerres de France: An innovative tourism residence manager:
Founded in 2008 by Jean-Marc Bournais and his two sons Pierre and Charles-Henri, the Terres de France group has grown steadily in recent years, thanks to its commitment to the strong values essential to green tourism, such as eco-responsibility, showcasing French terroirs and well-being… and to the dynamism of its young, ambitious teams.
The Terres de France group specializes in the operation of rural accommodation (hotels, residences, camping sites, group cottages), and has maintained steady, well-reasoned growth while constantly seeking out new management opportunities.
The Terres de France group has also adapted its business model in line with changes in the global market and customer expectations, and has developed a strong Internet presence. The Terres de France group has also been able to diversify its portfolio of residences and hotels by offering complementary destinations in line with customer expectations. The Terres de France group offers vacation homes and Appart’Hôtels in town, country, sea, spa and mountain resorts.
Changes in the tourism distribution market have also led the group to develop new growth tools. These tools have enabled it to diversify into web-based tourism distribution in its establishments’ main customer segments. These are: group and seminar clientele, vacation rental and short-stay clientele, and short-stay and themed weekend clientele.
Our Nature resort concept
Specializing in green tourism, Terres de France aims to promote natural and responsible tourism by inviting customers to discover the French countryside in establishments where quality, well-being, calm, serenity and respect for the environment are the watchwords.
What is a resort?
A resort is a place that offers quality accommodation and a wide range of leisure activities. Terres de France resorts offer sports activities, catering services, wellness & SPA areas and children’s playgrounds. The group is also keen to showcase the region’s key players and heritage, which is why our resorts offer a wide range of nearby activities (e.g. wine tasting, visits to châteaux, leisure parks, horse riding, archery, accrobranche, canoeing, quad biking, etc.).
Terres de France selects exceptional locations for its resorts, in the heart of France’s most beautiful regions with strong tourist potential.
Resorts with a wide range of activities:
Backed by a wealth of experience, the group offers a wide range of services (charming, high-quality accommodation & cottages, catering, SPA, organization of seminars and private events, incentives, etc.).
Ecology at the heart of our concerns:
Terres de France has always attached great importance to ecology and sustainable development. In each of its residences and aparthotels, the group applies precise processes to reduce its carbon footprint, and makes extensive use of environmentally-friendly products.
The group also invests in its residences in order to reduce fluid consumption (water, electricity, petrol…) by using new techniques and technologies (solar panels, home automation, low-voltage light bulbs, ecological aerator, insulation…).
A fast-growing family group:
Many other projects are in the pipeline for the future.